Privacy Policy

1. Introduction

Speed-Capacity AB ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website speed-capacity.com, use our services, or interact with us in any other way.

This policy is designed to comply with the European Union General Data Protection Regulation (GDPR), Swedish Personal Data Act (Personuppgiftslagen), and other applicable data protection laws.

2. Data Controller Information

3. Information We Collect

3.1 Personal Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, email address, phone number, company name, job title
• Communication Data: Messages, inquiries, and other communications you send to us
• Service Information: Details about your workplace organization needs and preferences
• Newsletter Data: Email address and preferences for our newsletter subscription
• Event Registration: Information provided when registering for workshops or webinars

3.2 Information We Collect Automatically

When you visit our website, we may automatically collect certain information:

• Technical Data: IP address, browser type, operating system, device information
• Usage Data: Pages visited, time spent on pages, click-through rates, download activity
• Cookies and Tracking: Information collected through cookies and similar technologies (see our Cookie Policy)
• Referral Data: Information about how you arrived at our website

3.3 Information from Third Parties

We may receive information about you from:

• Professional networks and referral partners
• Public business directories and professional profiles
• Social media platforms when you interact with our content
• Analytics and marketing service providers

4. How We Use Your Information

4.1 Legal Bases for Processing

We process your personal data based on the following legal grounds:

• Consent: When you have given explicit consent for specific processing activities
• Contract Performance: To fulfill our contractual obligations to you
• Legitimate Interests: For our legitimate business interests, provided they don't override your rights
• Legal Obligation: To comply with applicable laws and regulations

4.2 Purposes of Processing

We use your information for the following purposes:

• Providing workplace organization consulting services
• Responding to inquiries and customer support requests
• Sending newsletters and marketing communications (with consent)
• Improving our website and services
• Conducting research and analysis to enhance our offerings
• Complying with legal and regulatory requirements
• Protecting our rights and preventing fraud
• Managing business relationships and communications

5. Information Sharing and Disclosure

5.1 Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Website hosting and technical maintenance
• Email marketing and communication services
• Analytics and performance monitoring
• Customer relationship management
• Professional services (legal, accounting, consulting)

5.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Enforce our terms and conditions
• Protect our rights, property, or safety
• Prevent fraud or criminal activity

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

6. International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules or certification schemes
• Other legally valid transfer mechanisms

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law:

• Customer Data: Retained for the duration of our business relationship plus 7 years for legal and tax purposes
• Marketing Data: Until you withdraw consent or request deletion
• Website Analytics: Typically retained for 26 months
• Communication Records: Retained for 3 years for customer service purposes

8. Your Rights Under GDPR

As a data subject, you have the following rights:

8.1 Right of Access

You have the right to request confirmation of whether we process your personal data and, if so, access to that data and information about the processing.

8.2 Right to Rectification

You can request correction of inaccurate or incomplete personal data.

8.3 Right to Erasure (Right to be Forgotten)

You may request deletion of your personal data under certain circumstances.

8.4 Right to Restrict Processing

You can request restriction of processing your personal data in specific situations.

8.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and transmit it to another controller.

8.6 Right to Object

You can object to processing of your personal data for direct marketing purposes or when processing is based on legitimate interests.

8.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw consent at any time.

8.8 Exercising Your Rights

To exercise any of these rights, contact us at [email protected]. We will respond within one month of receiving your request.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and user authentication
• Employee training on data protection
• Incident response and breach notification procedures
• Regular backups and disaster recovery planning

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies. For detailed information about our use of cookies, please see our Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will take steps to delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Sending email notifications for significant changes
• Providing notices through our services

14. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

15. Supervisory Authority

You have the right to lodge a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten) if you believe we have processed your personal data in violation of applicable data protection laws: